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30/11/2008
| FranchiSeek.com now selling training materials and “Boot Camps” on 25 country web portals |
| FranchiSeek International, a global franchise resource media network, publisher and consulting firm headquartered in the UK and India has just expanded its exposure of training products offered by Arizona-based Guerrilla Marketing Strategies, Inc. The international franchise support organization at first planned only to test Guerrilla Marketing Strategies in India and then consider a worldwide roll-out, but will now take the products and services offered to a global audience.Franchiseek.com is currently featuring Guerrilla Marketing for Franchisees, the 2006 book and accompanying training products co-authored by the Arizona Company’s CEO, Todd Woods, on its web portals in Australia, Brazil, Canada, China, Croatia, France, Germany, Greece, Hungary, India, Ireland, Malaysia, Mexico, Netherlands, New Zealand, Portugal, Russia, Saudi Arabia, Singapore, South Africa, Spain, United Arab Emirates and the United Kingdom and the USA. A global “Boot Camp Workshop” tour is being planned in live and Webinar presentation formats.“It has been a vision of FranchiSeek right from its inception to transcend the conventional approach and bring new paradigms into Franchise industries worldwide, “said Trevor Hart, CEO of FranchiSeek International speaking from his offices at their London Headquarters. “We have observed that despite their significant role in a company’s level of success, franchisees often get overlooked. Consequently, we launched the Franchisee Association which is a unique platform especially meant for franchisee development. Our vision and approach for this alliance with Guerrilla Marketing Strategies is to complement our initiatives for franchisees, and thus we believe this alliance will strengthen our efforts to empower the worldwide franchisee community.”“Marketing with all its complexities is vital to the survival and success of any franchised business, yet most focus attention more on operational needs, as many brands lack the tools necessary to tackle this real aspect of any business. Thus this resource enables franchisees and better equips franchisors. Guerrilla Marketing is the answer to the need-of-the-hour for the franchise industry,” Hart added. Shanker Damodaran, Director of FranchiSeek India said, “We see a tremendous need for Guerrilla Marketing training especially in the Asia Pacific region where franchising is still nascent. Also, franchised brands worldwide are now recognizing the need to empower their franchisees in order to realize sustained growth. Guerrilla Marketing provides a one-of-a-kind opportunity to integrate marketing with franchisee development efforts, and efforts to develop independent retail businesses as well.” Mr. Damodaran is soliciting interest inquiries on all of the FranchiSeek.com web portals, and he will be scheduling the live events in the various countries represented.“We are truly thrilled that FranchiSeek.com and its related worldwide media network will feature our training materials in 25 countries worldwide, “ said Todd Woods, CEO of Guerrilla Marketing Strategies, Inc. We are very excited over the prospect of taking our unique business training philosophy to other countries.” Guerrilla Marketing Strategies’ team of experts assesses and mentors each business client so that the franchisee gets relevant training to complement what the franchisor provides in the way of marketing support. “We are a complement to the corporate training programs that most franchises provide, helping the franchisees better understand their responsibilities, and arm them with effective and efficient marketing weapons that add to their arsenal,” added Woods. The companies plans to create “Certified Guerrilla Marketing Trainers” who will be empowered and licensed to spread the Guerrilla Marketing philosophies to all regional areas of each country where the Boot Camp Workshops appear.About Guerrilla Marketing Strategies, Inc.:The company was formed in 2006 by the “father of Guerrilla Marketing,” Jay Conrad Levinson, and co-author and former franchisee Todd Woods after the publication of their book, Guerrilla Marketing for Franchisees. The company provides marketing and business practice training materials to individual or groups of franchisees and independent business people, boot camp workshops, one-on-one coaching and keynote speeches to franchised and independent business groups. The primary focus is to reinforce what franchisors teach in their new franchisee training, and to help franchisees become more savvy marketers. The Guerrilla Marketing for Franchisees and Franchise Boot Camp information can be found at www.gmarketingstrategies.com. |
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