| Specialist
coffee shops in Australia see vigorous expansion
Author: Olivier Hofmann
3
Feb 2006
Specialist
coffee shops in Australia are becoming a lucrative sector,
as a result of a growing coffee culture and increasing franchising
opportunities, according to a new report by Euromonitor International
– “Consumer Foodservice in Australia”. In 2004,
the number of outlets in Australia grew by 25%, the number
of transactions through coffee shops grew by 7% and value
sales grew by almost 29%.
Australia's
strong coffee drinking culture has heavily influenced growth
in specialist coffee shops, especially among the younger generation.
Coffee drinking has become an integral part of the modern
lifestyle in Australia and specialist coffee shops have become
more than just a place for coffee. Increasingly, coffee shops
serve as places to meet for business and pleasure - a location
for peace and quiet away from home and office. It has also
become apparent that consumers are willing to pay more for
an interesting view. This resulted in strong growth in the
number of specialist coffee shops located in places overlooking
parks and gardens, the beach, and main thoroughfares.
The
major chains and many of the independent specialist coffee
shop outlets that operate in Australia also engage in promoting
premium varieties of coffee by educating their customers about
the different coffees that are available. This strategy has
led to increased sophistication among coffee drinkers and
accounted for the disproportionate rise in the value sales
of specialist coffee shops, compared to the number of transactions
in 2004.
The
popularity of franchising as a business opportunity in Australia
has also had a significant impact on the number of chain specialist
coffee shops, such as Gloria Jean's and Coffee Club, which
expanded mainly through franchising. Euromonitor International's
research shows that the Gloria Jean's chain had the largest
increase in outlets in 2004, thereby boosting its market share
from 28% in 2003 to 37% in 2004. The company is also planning
to expand its operations globally.
Euromonitor
International's Consumer Foodservice in Australia report offers
a comprehensive guide to the size and shape of the market
at a national level. It provides foodservice sales, the number
of outlets and the number of transactions by sector, allowing
you to identify the foodservice sectors driving growth. It
identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market -
be they eating habits, lifestyle changes, tourism spending
or legislative issues. Forecasts to 2009 illustrate how the
market is set to change.
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