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| 25/06/2009 |
Sour times call for sweet measures from Häagen-Dazs |
| Haagen-Dazs has come to the rescue of Americans who are seeking a sweet retreat from the worries of a weak economy this summer. |
| The internationally recognized brand renowned for its high quality, super-premium ice cream, sorbets and other finely-crafted frozen desserts, announced it will offer its popular line of 16-ounce Sorbet Sippers for $3.99 through Labor Day weekend at participating Haagen-Dazs Shops across the United States. This summer's Sorbet Sipper promotion marks the first time the renowned dessert chain has set a fixed price on a menu item. "Our Sorbet Sippers are the ultimate summer drink during the hot summer months," said Dawn Uremovich, president of Haagen-Dazs Shops. "In these tough economic times we want to offer our loyal customers who have always craved the Sorbet Sippers as well as our new guests a cool summertime treat that won't stretch their wallet." Sorbet Sippers are a no-fat frozen beverage made with all-natural ingredients that aim to quench the thirst of American consumers across the nation. For example, the Mango Sorbet Sipper combines orange juice, seltzer water and mango sorbet into a smooth ice blend. Other Sorbet Sippers flavors include Raspberry, Strawberry, Orange, and Lemon."The Sorbet Sipper line has been a longtime favorite among our customers, and we are thrilled to offer this fan favorite a fraction of the price," said Eileen O'Toole, training and recipe development manager for Haagen-Dazs Shops. "The all-natural sorbet leaves customers with a fresh, long lasting flavor in their mouths that's perfect on a hot day." Distinctive, all natural, frozen desserts remain a symbol of the shops' ice creams, sorbets, yogurts, and other frozen desserts. "We distinguish ourselves in the frozen dessert category with the freshest ingredients available," added Uremovich. "Today, Haagen-Dazs remains committed to the quality of our products. It's what we've built our rich, stable history around." |
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