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| Baguette Express point of sale system puts franchisees in the know |
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27/10/09
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| Baguette Express is installing a point of sale platform to put its shops at the forefront of the food retailing sector and give franchisees the best management information possible to run their businesses effectively. |
| Each till is configured to automatically send sales information, via the internet, to the DataSmart reporting system. DataSmart collates and analyses the sales information from each site and allows individual outlets to compare themselves against the rest of the franchise. The web-based software is due to go live at the beginning of December.Each franchisee will have their own unique username and password, preventing anyone else from seeing their individual data. However franchisees will be able to use this log in to benchmark just how well they are performing against the business as a whole, helping them to highlight areas where they could improve. Jim Stewart, Business Development Manager at Baguette Express, said: “The franchise is growing quickly and we now have 55 shops throughout the UK. The Datasmart system means that individual franchisees can get the benefit of instant, automatic information that lets them see exactly how they are doing. “Previously each outlet would have had to collate this information manually and there was no mechanism in place to allow them to compare themselves against others.”The software has been supplied and installed by Mobo Innovations Ltd and Mr Stewart added: “We are pleased to be working with such a major player in the IT sector and Mobo Innovations depth of resource and expertise will be invaluable over the coming years as our business grows further.”By offering each franchisee immediate information, the system will not only give them an indication of their performance, but also offer a real time insight into issues as they develop, helping each shop to run more efficiently. Michael Hutchings at Mobo Innovations said: “This sort of management information gives retailers a real edge and helps them understand exactly how marketing campaigns have affected sales, where the mainstay of their turnover comes from and where they could improve. “It also lets them compare themselves against others in the same business and from this shared knowledge see where they could do better. As a growing business it is fantastic that Baguette Express has decided to install this platform now and it will prove its worth many times over in the years that follow.” |
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