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Published April 2005
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Franchise Association of South Africa News

Consumer Confidence Up In First Quarter of 2005
According to the First National Bank (FNB) consumer confidence index, compiled by Univeristy of Stellenbosch-based Bureau of Economic Research (BER), consumer confidence soars to new heights in the first three months of this year, beating levels reached during the 1980’s gold boom. The index shot from +4 in the fourth quarter of 2004 to +19 in the first quarter of 2005. The closest the index got to was +20 in 2004 when South Africa was chosen as the host for the 2010 Soccer World Cup. This is borne out on the ground where 8 out of 10 businesses expressed optimism on the country’s future. With disposable income increasing by an estimated 5,5% in 2004, up from 4% the year before, the man-on-the-street is reaping the benefits and showing greater consumer confidence. This was borne out by other surveys that show that black South Africans are more optimistic and in many instances better off than in the past 5 years. The BER consumer confidence index measures consumer expectations of the country’s economic performance and their overall financial position over the next year as well as their attitude to purchase of durable goods. According to FNB’s chief economist Cees Bruggemans, interest rates are not likely to increase in the foreseeable future and he believes we haven’t yet seen the peak of this optimistic upswing.

Seda Sets Up Advisory and Financial Consultants
Following the development of the Small Enterprise Development Agency (Seda) late last year and the amalgamation of Ntsika Enterprise Promotion, Community Public Private Partnership Programme (CPPP) and Namac in the interest of efficiency and consolidation, the government agency is looking to place consultants at their various agency’s outlets to help small, medium and micro enterprises with financial solutions. Deabecoe Motlhoioa, a senior Seda executive said the move to get agencies like Khula Enterprise and the IDC to be represented at Seda outlets comes as a result of demand from SMME’s for not only advisory and business support services but also for financial support. As legislation prevents Seda from granting loans to SMME’s, it will work closely with development finance intermediaries to offer a full-on advisory and financial service. Seda’s development strategy, which is backed by a budget of R120 million, includes the rebranding of Ntsika, Naman and CPPP offices to Seda as well as the establishment of more than 50 branches nationwide. Seda’s role will be one of working towards providing business support services, encouraging the development of the sector and helping SMME’s tackle regulatory challenges such as company registration, compliance and tax requirements.

Research Shows South African Better Off
In a report released by Unisa’s Bureau of Market Research (BMR), titled the National Personal Income of South Africans By Population Group, Income Group, Life Stage and Life Plane, 1960 – 2007 had the following findings:

  • 4.1 million out of 11.2 million households (36,6%) lived on an income of R9 600 a year or less. This decreased to 3.6 million out of 12 million households (30%) last year.
  • Black South Africans are on average better off than six years ago with black households in the low-middle group increasing from 2.6 million in 1998 to 3.7 million in 2004 and were earning between R9 601 and R38 400 per year.
  • There was an increase in the number of white households living in poverty with the number of white households in the lowest income group increasing by 30% to 182 000 between 1998 and 2004, bringing the percentage of white households in the lowest income group to 9,8% last year from 9,3% in 2001 and 7.8% in 1998.
  • Black households in the high-middle and high-income groups (income of more than R153 601 a year) showed rapid growth of 368% to 440 000 in the 6 years to 2004.
  • White households in the same category increased 16% to 642 000.
  • The study shows a gradual increase in the African, Asian and Coloured share of total personal disposable income, and a fall in the white share.
  • In 1960, white people accounted for 69,4% of the country’s total personal disposable income, and black people only 23,2%. In 2000, the “white” share had declined to 47,3% and that of black people had grown to 43,4%.
  • The BME predicts that the white share would decline to 40,4% by 2007, and that of black people would grow to 46,5 percent.

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