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Published June 2005
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Franchise Association of South Africa News

Economy Grows 3.8% in first quarter
Although showing signs of slowing down, gross domestic product is estimated to have grown by 3.8% in the first quarter on a quarter-on-quarter and seasonally adjusted and annualized basis, compared to 4% in the fourth quarter of last year. This is according to a Reuters poll of 19 economists who believe that confidence is still strong and demand high. This forecast seems to dovetail with Finance Minister Trevor Manuel’s prediction that the government expected the economy to grow 4.3% this year and continue to breach 4% for each of the next three years. The economy grew 3.7% last year.

Smme's to benefit from IDC and AFD loan facility
The Industrial Development Corporation, already a leading player in the promotion and financing of SMME’s, has taken on a loan facility from the Agence Francaise de Developpement (AFD), a French development financial institution whose capital is held by the French state, to help finance SMME clients. The loan, taken at competitive cost, will benefit projects that are directly linked to Black Economic Empowerment (BEE) and companies belonging to historically disadvantaged companies with total assets of less than R30 million, turnover of less than R50 million, and less than 100 employees. The loan will be offered in projects requiring R4 million or less and are applicable to the following business categories. The business categories that the loan facility is earmarked for include Tourism, Health and Education, Food, Beverage & Agro Industries, Media and Motion pictures, Development funding and Wholesale and Bridging Finance.

Business partners announced new budget
Business Partners, the small and medium enterprises investment group, has announced an R850 million investment budget for the new financial year, with most of it earmarked for Black Economic Empowerment (BEE) and the funding of entrepreneurs. The budget, with its increase of R250m over last year’s budget, will focus on assisting black entrepreneurs across all industries and sectors and in all types of businesses, with franchising one of the key areas through their specialist investment fund, the Business Partners Umsobomvu Franchising Fund which concentrates on assisting young black entrepreneurs get into the franchising arena. According to Nazeem Martin, Business Partners Executive Director, all efforts need to be concentrated on nurturing entrepreneurship and giving opportunities to BEE candidates to enter the economic arena and help with job creation and economic growth.

Khula to service all Provinces
Khula, the loan and equity provider to small businesses is planning to expand its services to cover all provinces. At present 75% of Khula’s business is in Gauteng, KwaZulu-Natal and the Western Cape but it plans to increase its range by 60% to cover Mpumalanga, Limpopo, North-West, Northern Cape, Eastern Cape and the Free State. This is in line with Khula’s strategy to assist as many small businesses, especially in more rural areas. This will be achieved through Khula’s partnerships with banks and institutions that are involved in SMME’s and with provincial departments. In a deal that will see small business opportunities in the Eastern Cape, Khula concluded a R20 million deal with Real People, an East London based company that will provide financial products and loans to the small business market. Areas that Khula will be concentrating on in similar deals and also with provincial provinces are in the manufacturing, tourism and agricultural sectors.

McDonald's makes money out of the healthier option
If you thought McDonald’s introduction of salads and fruit to their menu range was purely a move to counteract the negativity around junk food, without any other spin-offs, think again! According to an article in the New York Times, the simple introduction of salads and a snack called Apple Dippers has resulted in an explosion in the fresh fruit and vegetable industry with McDonald’s expected to order 54 million pounds of fresh apples worth 10 billion pounds for their stores in the United States alone, up from just zero two years ago. In the same way that hamburgers and French fries made McDonald’s the largest buyer of beef and potatoes in the US, it now seems that it will be doing the same for the fresh fruit and vegetable market. And, in the same way that McDonald’s sets very high standards in its procurement of beef and potatoes, it also believes that it will also start setting down specific requirements on which types of produce are used and how it’s grown. At a recent conference of apple growers, McDonald’s Director of quality systems, told the delegation that if they wanted to supply the chain they had to look at growing more Cameo and Pink Lady apples, the preferred type of apple that McDonald uses. Since that conference, production of Cameo apples in Washington State is up 58% in the current crop year from a year earlier. Whilst growers are welcoming McDonald’s move, which has seen the consumption of apples take off after a 10 – 15 year low, there are those that predict that a larger supply in certain varieties will drive prices down and squeeze margins – a trade-off that McDonald’s is famous for doing. But, for the meantime, everyone seems happy – from the growers who supply to the consumers who are on track to becoming healthier!

A lesson in marketing...
In a classic “how to take on the competition”, Amazon Café in Philadelphia, has taken a very different marketing approach – by not selling what the opposition sells but selling what the opposition doesn’t. This Café, which opened in the same building as Starbucks, decided to play an unusual marketing game. It sells smoothies, sandwiches and snacks but no coffee. Starbucks, famous for its coffee, doesn’t sell much else so Amazon Café capitalizes on what Starbucks doesn’t sell. The owner’s logic – he’s happy when he sees customers come into his stores carrying Starbucks’ coffee, wanting to buy a snack to go with it!

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