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Published June 2003
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New Investment Fund for a New Generation of Entrepreneurs
Business Partners Umsobomvu Franchise Fund Launched in Johannesburg

A new investment fund aimed at enabling and empowering South Africa's young entrepreneurs, particularly those from previously-disadvantaged communities, was launched in Johannesburg today. The Business Partners Umsobomvu Franchise Fund is a private/public sector joint venture between Business Partners Limited and the Umsobomvu Youth Fund; an initiative of the national government. With an initial investment allocation of R125 million, the fund's specific aim is to make all of the opportunities and benefits of franchising available to the country's new generation of entrepreneurs.

"Franchising is an accessible and powerful retail delivery model," says Business Partners MD, Jo' Schwenke, "providing access to the mainstream economy for youth of all groups." And statistics all over the world bear out this statement. In the USA, nearly 50% of all retail business is conducted through franchises, while in Canada the sector accounts for 45% of retail trade. In Europe, this figure is about 30%, with Australia fast gaining ground. There, about 26% of all retail sales are made through franchised networks. "As franchising currently only accounts for 7% of retail sales in South Africa, we at Business Partners feel there is huge potential for growth in this sector, particularly in non-food franchising and we hope to enable young entrepreneurs to realise this potential," says Schwenke.

Business Partners is South Africa's leading specialised investment group for small and medium enterprises and was selected to manage the new fund on the basis of its experience of entrepreneurial enterprise in general and of franchising in particular. This initiative is one of several initiated by Umsobomvu to provide for the delivery of funds from the Umsobomvu Youth Fund (UYF) to target groups. The UYF was established by government in 2001 with the objective of creating new economic opportunities for the country's young people aged between 18 and 35.

The UYF's equity was created from a R855 million levy paid to the government when Old Mutual and Sanlam de-mutualised in 1999 and now stands at R1 billion. "In line with Umsobomvu's vision, very clear qualifying criteria have been established for entrepreneurs seeking investment financing from this fund," says Malose Kekana, the UYF's Chief Executive Officer. Since its stated objective is to provide investment financing for viable youth-owned franchises across all sectors, applicants will - first and foremost - need to have some knowledge of and experience in business. The composition of the business will also be a vital qualifying factor.

Entrepreneurs will only qualify for financing from the fund if young black people between the ages of 18 and 35 have an equity holding of at least 30%. Individual applications will be assessed on the viability of a sound business plan and on the drive, vision and competency of the individual entrepreneur or entrepreneurs. "Franchising is one of the most undervalued tools for providing access to the mainstream economy for entrepreneurs, especially those from previously-disadvantaged communities," says Kekana "and with the Business Partners Umsobomvu Franchise Fund, we hope to unlock that potential for our future business leaders.

"Ultimately, the benefits of franchising extend way beyond access to an established brand, comprehensive training, operational support and integrated marketing. "Franchising is not only a vehicle for the creation of personal wealth, but for skills development and job creation as well," says Jo' Schwenke. "In the USA, 8 million people are employed in franchising and the industry accounts for $1 trillion in turnover annually. One in every twelve retail outlets in the States - approximately 320 000 independent enterprises in 75 different industries - is a franchise. "There can be no doubt about it," he concludes, "with the business franchising model, everyone benefits - and we hope to see more emerging entrepreneurs having access to the rich opportunities it provides."

 

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