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Franchise Molly Maid

UK's Domestic Cleaning Industry Gleaming according to latest market report

The UK's domestic cleaning services sector has grown by a staggering 91% in the last three years, with the UK market currently worth around £2.86 billion employing nearly 200,000 people. That's the among the key findings of the latest market report into the domestic cleaning industry, published today by Molly Maid, the UK's biggest franchise cleaning company.

According to the report, we're now a nation obsessed with cleaning, with 1 in 7 households employing some sort of help in the home. Driving this, the report claims, are a number of social and economic factors including:

increased levels of disposable income, which have gone up by around £50 a week over the last five years;
a larger active workforce than has ever been recorded before;
a steady increase in women's employment outside the home and the changing role of women in society;
a shift in family priorities focusing on leisure over domestic responsibilities and a greater social acceptance of having help in the home;
economic stability, particularly in the housing market;
supply of professional and reliable services;
an ageing population with sufficient funds to buy a "third social service"
and, more recently media interest in domesticity in the form of a spate of reality TV shows such as 'How Clean Is Your Home?'

Despite this, the majority of cleaners, 95 per cent are operating in the "black market", working for cash in hand, without insurance. This, Molly Maid believes, is set to change in line with the US market, as increasingly complex and comprehensive health & safety legislation is introduced, we become a more litigious society and as homeowners look for more protection and peace of mind. Domestic cleaning is also gaining recognition as a profession as it becomes a more acceptable and rewarding career for people wanting to be their own boss.

Pam Bader OBE, CEO Molly Maid UK comments: "The domestic cleaning services market in the UK is expanding rapidly. At the same time it's a polarized market with professional, registered companies offering their services at one end, and one man/woman bands operating in the black market at the other. We're hoping the Government will consider waiving VAT for professional domestic cleaning companies as is the case in France and Luxembourg, to make it a more level playing field."