Franchise
Seminars and Training UK |
HOW
TO FIND POTENTIAL
FRANCHISEES
Generating enquiries from motivated
and
suitably qualified potential
franchisees is critical to the
recruitment
process. This
workshop addresses the issues
of how to do it. Dates
21st
May 2008
(York) 10th
September 2008
(London) Book
your space | OBJECTIVES
By
the end of the session the delegates will:-
• Have reviewed the detail
of their franchisee recruitment process
• Understand the multi-skilled
approach - recruiting, interviewing, selling
• Understand the motivations
of prospective franchisees
• Have completed a personal action plan to
improve their
franchise recruiting
COURSE OUTLINE
• The Fundamentals
of the Recruitment Process
• The Legal Aspects - disclosure, confidentiality,
misrepresentation
• The Prospectus - what to say, how much to say, how
to say it
• Developing the detail of the Recruitment Process - screening
enquiries,
meetings and interviews, follow-up
• The Financial Aspects - deposits,
projections, business plans,
raising finance |
HOW
TO RECRUIT FRANCHISEES
Your marketing activities have found
interested
applicants – now, through
your recruitment process, you need
to ensure
that the best candidates
choose your franchise. Dates
22nd
May 2008
(York) 11th
September 2008
(London) Book
your space | OBJECTIVES
By
the end of the session delegates will:-
• Have considered all elements
of the Franchise Marketing Plan
• Have reviewed the methods and media
for franchisee marketing
• Discussed creative marketing techniques
•
Have built a franchisee profile for their business
• Have completed a
personal action plan to improve
their franchise marketing
COURSE OUTLINE
•
An Introduction to the current recruitment environment
• The Franchise
Marketing Plan - how many, where and when?
• The Franchisee Profile -
knowledge, skills, attitude, resources
• The Approach – define and
design to hit the target
• The Media - advertising, the Internet, exhibitions,
PR, and others
• The Legal and Ethical Aspects – misrepresentation,
misleading
or ambiguous statements |
| HOW
TO MONITOR FRANCHISEES’
PERFORMANCE
In granting a franchise you
are giving your franchisees access to your most important assets; your brand,
your systems and your customers. How
can you ensure they will treat them all with respect? Dates
11th
June 2008
(York) 21st
October 2008
(London) Book
your space | OBJECTIVES
By
the end of the session delegates will:-
• Have reviewed the roles of franchisor
and franchisee in
maintaining standards
• Have discussed where standards
are set down or agreed
• Considered ways of monitoring performance
•
Have completed a case study exercise to evaluate
monitoring techniques
•
Have prepared a Personal Action Plan to improve
their own performance
COURSE
OUTLINE
• The Franchisor/Franchisee Relationship
• What needs
monitoring
• Setting the Standards -the Franchise Agreement,
the Operations
Manual, the Franchisee Business Plan
• Audit processes
• Case
Study practical exercise |
HOW
TO MOTIVATE FRANCHISEES
The success of your franchise rests on
the commitment
and hard work of
your franchisees - but what happens
when either or both
of
these are missing? Dates
12th
November 2008
(London) 9th
July 2008
(York) Book
your space | OBJECTIVES
By
the end of the session delegates will:-
• Have considered the function
of the Field Visit
• Have reviewed their role as a member of the Franchise
Support
team
• Have considered the various elements of franchisee support
•
Have discussed the structure of the visit
• Have developed a strategy
for enhancing their support to their
franchisees
• Have completed a
personal action plan to implement that strategy
COURSE OUTLINE
•
What do Franchisees / Franchisors want from Field Visits?
• The key elements
of the Support Staff role
• The structure of the Field Visit
•
Preparing for and following up Field Visits |
HOW
TO GET THE BEST FROM
FIELD VISITS
By careful planning and organisation
you can ensure that Field Visits benefit both franchisees and franchisors. Dates
12th
June 2008
(York) 22nd
October 2008
(London) Book
your space | OBJECTIVES
By
the end of the session delegates will:
• Have discussed what motivates
franchisees at different stages
of their development
• Have reviewed
the methods for communication with franchisees
• Be aware of the skills
required to motivate individual franchisees
• Have prepared a personal
action plan to improve your
communication with franchisees
COURSE OUTLINE
•
The Franchisee lifecycle
• Theories of Motivation
• Leadership
styles in motivational situations
• Recognising and rewarding achievement
•
Communication media – written, verbal, individual, group |
AN
INTRODUCTION TO COACHING
As in sports activities, using Coaching to enhance
the franchisee’s business performance is all a matter of getting them to
‘raise their game’. Dates
10th
July 2008
(York)
13th November 2008
(London)
Book
your space | OBJECTIVES
By
the end of the session the delegates will:-
• Understood the role of coaching
in motivating franchisees
• Understand the basic principles of the coaching
process
• Have considered how to support franchisees in setting and
achieving
new goals
• Have practised basic coaching techniques
COURSE OUTLINE
•
What is coaching?
• When is coaching appropriate?
• How can it
help to improve franchisee performance?
• The relationship between coach
and coachee
• Basic coaching skills
• Interactive coaching practice |
HOW
TO MANAGE FRANCHISE
RESALES
As franchise networks mature,
resales
activities can increase to
a level where recruitment for resales
outstrips
recruitment for new units
– but the two processes can be
very different! Dates
26th
November 2008
(London) Book
your space | OBJECTIVES
By
the end of the session delegates will:-
• Have considered the need for
Resales both voluntary
and ‘encouraged’
• Have discussed
options for the structure of the Resale process
• Have reconsidered their
Franchisee Profile for purchasers of
Resale territories
• Have reconsidered
their marketing activity to attract
such purchasers
• Have considered
the process of business valuation and the role
and responsibility of the franchisor
in such a valuation
COURSE OUTLINE
• The role of Resales in
a maturing network
• The role of the Franchisor in preparing for Resales,
the processes
and documentation
• The Franchisee Profile of the purchasing
franchisee
• Marketing the Resale opportunity
• The rights and
responsibilities of the franchisor in approving
the Resale
• Business
valuation…is there a simple formula? |
HOW
TO UNDERSTAND FRANCHISEES’ FINANCIAL
PERFORMANCE
Almost every franchisor
will have the right to see their franchisees’ annual accounts. This two-day
workshop will ensure that relevant support staff understand and feel confident
in discussing these accounts with their franchisees. Dates
14th
& 15th May 2008 3rd
& 4th December 2008 Book
your space | OBJECTIVES
By
the end of the workshops the delegates will:-
• Have understood and practised
basic accounting principles
• Be better able to read and understand Profit
and Loss accounts
and Balance Sheet statements
• Have considered the
factors which affect profitability
• Have prepared a Profit and Loss and
Cash Flow forecast for
a new case study franchised outlet
• Have analysed
the case study business’s first trading results
COURSE OUTLINE
•
The need for businesses to keep accurate accounts
• What makes the Balance
Sheet balance and how the Profit
and Loss Account calculates profits
•
The principles of Accounting
• Analysing Annual accounts
• The
Role of the Cashflow Statement
• How Profit is made….and retained
•
Case Study Franchised Business’s Forecasts
and Results |
HOW
TO AVOID LITIGATION FOR
YOU AND YOUR FRANCHISEES
Whether from complicated
legal issues
or simply over-powering red-tape both
franchisors and franchisees
find themselves increasingly exposed to possible litigation. Simple
processes and procedures can
dramatically reduce your and their exposure. Dates
27th
November 2008
(London) Book
your space | OBJECTIVES
By
the end of the session delegates will:-
• Have become aware of the legal
issues that can affect
their business
• Identified the specific functions
of their business that they relate to
• Discussed model procedures for
minimising risk
• Discussed implementing these procedures
• Have
prepared an action plan for implementing them
COURSE OUTLINE
•
An overview of laws / legal issues affecting franchisors
• Model operational
procedures for minimising risk in:
– Marketing – Training
–
Recruitment – Support
NOTE. THIS SEMINAR DOES NOT CONTAIN LEGAL
ADVICE – IT SUGGESTS PRACTICAL
OPERATIONAL STEPS THAT CAN BE PUT IN PLACE
TO REDUCE YOUR EXPOSURE TO
POTENTIAL LEGAL ACTION. WE STRONGLY RECOMMEND THAT
YOU SEEK LEGAL
ADVICE FROM A SUITABLY EXPERIENCED LAWYER WHERE REQUIRED. |
| Franchise
Seminars UK | Franchise Seminars UK |
