Franchise
Seminars and Training UK |
HOW
TO FIND POTENTIAL FRANCHISEES Generating enquiries from motivated and
suitably qualified potential franchisees is critical to the recruitment
process. This
workshop addresses the issues of how to do it. Dates 21st
May 2008 (York) 10th
September 2008 (London) Book
your space | OBJECTIVES By
the end of the session the delegates will:- Have reviewed the detail
of their franchisee recruitment process Understand the multi-skilled
approach - recruiting, interviewing, selling Understand the motivations
of prospective franchisees Have completed a personal action plan to
improve their franchise recruiting COURSE OUTLINE The Fundamentals
of the Recruitment Process The Legal Aspects - disclosure, confidentiality,
misrepresentation The Prospectus - what to say, how much to say, how
to say it Developing the detail of the Recruitment Process - screening enquiries,
meetings and interviews, follow-up The Financial Aspects - deposits,
projections, business plans, raising finance |
HOW
TO RECRUIT FRANCHISEES Your marketing activities have found interested
applicants now, through your recruitment process, you need to ensure
that the best candidates choose your franchise. Dates 22nd
May 2008 (York) 11th
September 2008 (London) Book
your space | OBJECTIVES By
the end of the session delegates will:- Have considered all elements
of the Franchise Marketing Plan Have reviewed the methods and media
for franchisee marketing Discussed creative marketing techniques
Have built a franchisee profile for their business Have completed a
personal action plan to improve their franchise marketing COURSE OUTLINE
An Introduction to the current recruitment environment The Franchise
Marketing Plan - how many, where and when? The Franchisee Profile -
knowledge, skills, attitude, resources The Approach define and
design to hit the target The Media - advertising, the Internet, exhibitions,
PR, and others The Legal and Ethical Aspects misrepresentation,
misleading or ambiguous statements |
| HOW
TO MONITOR FRANCHISEES PERFORMANCE In granting a franchise you
are giving your franchisees access to your most important assets; your brand,
your systems and your customers. How
can you ensure they will treat them all with respect? Dates 11th
June 2008 (York) 21st
October 2008 (London) Book
your space | OBJECTIVES By
the end of the session delegates will:- Have reviewed the roles of franchisor
and franchisee in maintaining standards Have discussed where standards
are set down or agreed Considered ways of monitoring performance
Have completed a case study exercise to evaluate monitoring techniques
Have prepared a Personal Action Plan to improve their own performance COURSE
OUTLINE The Franchisor/Franchisee Relationship What needs
monitoring Setting the Standards -the Franchise Agreement, the Operations
Manual, the Franchisee Business Plan Audit processes Case
Study practical exercise |
HOW
TO MOTIVATE FRANCHISEES The success of your franchise rests on the commitment
and hard work of your franchisees - but what happens when either or both
of these are missing? Dates 12th
November 2008 (London) 9th
July 2008 (York) Book
your space | OBJECTIVES By
the end of the session delegates will:- Have considered the function
of the Field Visit Have reviewed their role as a member of the Franchise Support
team Have considered the various elements of franchisee support
Have discussed the structure of the visit Have developed a strategy
for enhancing their support to their franchisees Have completed a
personal action plan to implement that strategy COURSE OUTLINE
What do Franchisees / Franchisors want from Field Visits? The key elements
of the Support Staff role The structure of the Field Visit
Preparing for and following up Field Visits |
HOW
TO GET THE BEST FROM FIELD VISITS By careful planning and organisation
you can ensure that Field Visits benefit both franchisees and franchisors. Dates 12th
June 2008 (York) 22nd
October 2008 (London) Book
your space | OBJECTIVES By
the end of the session delegates will: Have discussed what motivates
franchisees at different stages of their development Have reviewed
the methods for communication with franchisees Be aware of the skills
required to motivate individual franchisees Have prepared a personal
action plan to improve your communication with franchisees COURSE OUTLINE
The Franchisee lifecycle Theories of Motivation Leadership
styles in motivational situations Recognising and rewarding achievement
Communication media written, verbal, individual, group |
AN
INTRODUCTION TO COACHING As in sports activities, using Coaching to enhance
the franchisees business performance is all a matter of getting them to
raise their game. Dates 10th
July 2008 (York)
13th November 2008 (London)
Book
your space | OBJECTIVES By
the end of the session the delegates will:- Understood the role of coaching
in motivating franchisees Understand the basic principles of the coaching
process Have considered how to support franchisees in setting and achieving
new goals Have practised basic coaching techniques COURSE OUTLINE
What is coaching? When is coaching appropriate? How can it
help to improve franchisee performance? The relationship between coach
and coachee Basic coaching skills Interactive coaching practice |
HOW
TO MANAGE FRANCHISE RESALES As franchise networks mature, resales
activities can increase to a level where recruitment for resales outstrips
recruitment for new units but the two processes can be very different! Dates 26th
November 2008 (London) Book
your space | OBJECTIVES By
the end of the session delegates will:- Have considered the need for
Resales both voluntary and encouraged Have discussed
options for the structure of the Resale process Have reconsidered their
Franchisee Profile for purchasers of Resale territories Have reconsidered
their marketing activity to attract such purchasers Have considered
the process of business valuation and the role and responsibility of the franchisor
in such a valuation COURSE OUTLINE The role of Resales in
a maturing network The role of the Franchisor in preparing for Resales,
the processes and documentation The Franchisee Profile of the purchasing
franchisee Marketing the Resale opportunity The rights and
responsibilities of the franchisor in approving the Resale Business
valuation
is there a simple formula? |
HOW
TO UNDERSTAND FRANCHISEES FINANCIAL PERFORMANCE Almost every franchisor
will have the right to see their franchisees annual accounts. This two-day
workshop will ensure that relevant support staff understand and feel confident
in discussing these accounts with their franchisees. Dates 14th
& 15th May 2008 3rd
& 4th December 2008 Book
your space | OBJECTIVES By
the end of the workshops the delegates will:- Have understood and practised
basic accounting principles Be better able to read and understand Profit
and Loss accounts and Balance Sheet statements Have considered the
factors which affect profitability Have prepared a Profit and Loss and
Cash Flow forecast for a new case study franchised outlet Have analysed
the case study businesss first trading results COURSE OUTLINE
The need for businesses to keep accurate accounts What makes the Balance
Sheet balance and how the Profit and Loss Account calculates profits
The principles of Accounting Analysing Annual accounts The
Role of the Cashflow Statement How Profit is made
.and retained
Case Study Franchised Businesss Forecasts and Results |
HOW
TO AVOID LITIGATION FOR YOU AND YOUR FRANCHISEES Whether from complicated
legal issues or simply over-powering red-tape both franchisors and franchisees
find themselves increasingly exposed to possible litigation. Simple
processes and procedures can dramatically reduce your and their exposure. Dates 27th
November 2008 (London) Book
your space | OBJECTIVES By
the end of the session delegates will:- Have become aware of the legal
issues that can affect their business Identified the specific functions
of their business that they relate to Discussed model procedures for
minimising risk Discussed implementing these procedures Have
prepared an action plan for implementing them COURSE OUTLINE
An overview of laws / legal issues affecting franchisors Model operational
procedures for minimising risk in: Marketing Training
Recruitment Support NOTE. THIS SEMINAR DOES NOT CONTAIN LEGAL
ADVICE IT SUGGESTS PRACTICAL OPERATIONAL STEPS THAT CAN BE PUT IN PLACE
TO REDUCE YOUR EXPOSURE TO POTENTIAL LEGAL ACTION. WE STRONGLY RECOMMEND THAT
YOU SEEK LEGAL ADVICE FROM A SUITABLY EXPERIENCED LAWYER WHERE REQUIRED. |
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Seminars UK | Franchise Seminars UK |