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Swisher Clean Up at Awards! Swisher, the washroom hygiene specialists, has won one of franchising's most prestigious prizes at the Franchisor of the Year Awards 2004, held at the Dorchester Hotel in London on 20th May. These awards, organised by the British Franchise Association and sponsored by HSBC and the Daily Express, recognise the most reputable and successful Franchisors from the 700 currently operating in the UK. 9 finalists representing the very best in franchising are selected. Overall winners for each of the 3 award categories are then chosen. Swisher won The HSBC Award for Enterprise 2004. This award is given to the company who has created an outstanding enterprise through franchising - new markets and opportunities for the customer while directly increasing profitability for each franchisee within their network. Swisher was also placed runner-up in the Daily Express Brand Builder Award 2004 - a dual feat that has never previously been achieved! Cathryn Hayes, HSBC's National Franchise Manager & Franchisor of the Year jury member, said "Swisher has shown the drive and ambition required to create a successful franchise. By following a proven franchising route and maintaining flexibility and consistent quality, they have become a national force to be reckoned with". Swisher provides an essential and unique weekly washroom service and products through the combination of excellent quality, professionalism and ethical franchising. Achieving such continued and unprecedented success is a testament to the respect that Swisher commands within both the cleaning and the franchising sectors.
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