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| How to Use Social Media to Enhance Your Franchise – Podcast |
| Paul Segreto |
| In this podcast, Mr. Siegelheim meets with Paul Segreto of franchisEssentials. Mr. Siegelheim and Mr. Segreto discuss social media and how franchisors can utilize social networking applications, such as Facebook, Foursquare, LinkedIn and Twitter, to enhance their brand. |
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| Webinar: Franchise Social Media – Beyond the Basics – April 20th 12PM CDT |
| Paul Segreto |
| Much has been written about utilizing social media within franchising. |
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| Franchise Social Media |
| Paul Segreto |
| The days of promoting franchise concepts and brands primarily through static, expensive, two-dimensional advertising are rapidly becoming things of the past. Learn more about Franchise Social Media from franchisEssentials. |
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| Franchise Today - Blog Talk Radio |
| Paul Segreto |
| Franchise Today is hosted by Paul Segreto, President and CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. |
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| Look to America's Heart for a High Yielding Property Investment |
| Experience International |
| With Sterling's value increasing, the window of opportunity to invest in the US remains very much open. |
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| Detroit ranks No.1 US Housing Market in 2010. |
| AB Property Marketing Ltd |
| Known as the "Renaissance City" the regeneration of Detroit is unequivocally underway with the latest Housing Predictor forecasts ranking the city number 1 housing market in the US with 21.5% growth forecast for 2010. |
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| Survey: Small Businesses Make Noticeable Post-Recession Changes |
| The Growth Coach |
| The Growth Coach Franchise `Business Barometer' Points to Specific Behavior Modifications |
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| International study: Securing personal identity information among companies’ top struggles |
| ISACA |
| Companies rank top seven tech-related business issues for next 12-18 months |
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| Save the planet and your wallet this Earth Day |
| Useful Software |
| Userful Corporation, the worldwide leader in public computing, has announced that in the past year its software that allows up to ten people to work from one computer has saved 29,000* tons of CO2 emissions, the equivalent of taking more than 5,000 cars off the road! |
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| Managing the Outside Sales Rep |
| John Boyens |
| If you employ a business model that requires utilizing outside sales reps (for instance…selling blinds, closets, lawn care, janitorial service, signage, computer equipment, telephone systems, etc.) your sales managers must have the skill to hire, train, and motivate their outside sales reps. |
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| Sales Tip of the Quarter: "Referrals = Success" |
| John Boyens |
| The majority of businesses in the United States make the majority of their revenue by up-selling existing customers. |
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| Making the Case for Due Diligence |
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| After 9/11, a global franchiser decided it would be prudent to obtain background information on their existing and potential international franchisees. The majority of franchisees were reputable and financially stable firms with competent senior personnel. |
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| Employee Retention…your key to Success |
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| Retaining and motivating employees are two of the most difficult tasks for any franchise owner no matter how long they've been at it! So what are the secrets to retaining and motivating employees? |
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| Yellow Pages Advertising: How to Get the Best Return on Investment |
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| "Yellow Page advertising is a necessary evil". We hear it all the time; maybe you've said it yourself. The fact is that at least 64% of your new customers come from Yellow Pages; it is the number one lead generator for garage door service and sales. |
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