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Papa John's to offer pizza and a movie Louisville-based Papa John's International Inc. plans to expand a test program under which the restaurant company has been selling no-return DVD movies. Under a deal with Los Angeles-based Flexplay Technologies Inc., Papa John's and convenience chain 7-Eleven Inc. have offered the "ez-D" movies in several markets since September. Beginning in April and May, the test will be expanded to include restaurants and convenience stores in Phoenix, San Antonio, Denver and across Florida, according to a news release. The ez-D movies offer a no-return, no-late-fee alternative to rentals. Each recyclable disc is viewable for 48 hours after being removed from its package. "It makes sense for a movie to be part of the pizza experience," Gary Langstaff, senior vice president and chief marketing officer of Papa John's, said in the release. "We are encouraged by the consumer response to our use of ez-D in our test effort. We look forward to expanding the test into a broader part of our system." Papa John's International (Nasdaq: PZZA) has nearly 2,800 restaurants in 49 states and 16 international markets. The company also franchises 131 Perfect Pizza restaurants in the United Kingdom.
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