Why Join a Growing Brand?
If you are considering buying a franchise, Anthony Round, Papa John's Business Development Manager explains why choosing a recognised brand helps when it comes to marketing your business.
Customers will have already have heard about what is on offer and be familiar with your brand’s values. However, joining a brand that is popular and also growing will have further advantages.
Customers love a brand that is ‘on the up’! Growing brands tend to have kudos and excitement which can be lost with long established market players who’ve occasionally been known to take their eyes off the ball. In any market it is said that you need to be moving forward in order to at least stay still. Growing companies are acutely aware of this and their focus on expansion helps protect against errosion from competition.
Growing companies will also have a team of energetic and enthusiastic people all working to expand their presence in the sector. Marketing is seen as an investment and franchisees are often well supported. Combine this with a great product or offering and you could be onto a winner.
Training provided by an expanding franchise will generally have more of a focus on generating new business. It will aim to show franchisees how to manage the day-to-day operation of their franchises but also how they can optimise profit margins and develop their customer bases while locking out the competition.
Growing franchise companies are keen to recruit quality franchisees and often offer incentives to join. Franchisees can take advantage of such offers, helping them invest for their future.
Where there is growth there is also opportunity. Expanding companies may have multiple operator franchises available and this can provide the chance to invest in more than one revenue stream, replicating the success of other owned franchised units. For example: one of Papa John’s particularly successful franchisees owns 16 UK pizza delivery stores!
Papa John's is one of the largest pizza companies in the world, with more than 4,450 stores worldwide and is rapidly expanding in 36 markets around the globe. Papa John’s, which is renowned for its product quality, has opportunities for potential franchisees throughout the UK including the key locations of the South East, Yorkshire, Manchester, West Midlands, East Midlands, South West, North East, Wales & Scotland.