The REVolution is here
This month sees renowned franchise marketing experts Sally Anne Butters and Lucy Maisey team up with international franchise PR giant Brad Fishman of Fishman PR and experienced franchise consultant Dan Archer. The team at Rev PR bring the very best in strategic, impact-led PR and recruitment services to the UK market.
Rev PR’s dynamic team has over 30 years of experience in the franchise industry in the UK and USA, making a real difference in the growth of franchise networks and businesses as a whole.
As a full member of the Chartered Institute of Public Relations, Sally has been specialising in franchise recruitment marketing and PR for the past 11 years. Her focus on effective copywriting for target audiences has brought great results for her clients. In the last 12 months, she has been a National Chair for Encouraging Women into Franchising, speaking at the bfa’s Women in Franchising conference and the International Franchise Expo in New York.
“I’m delighted to announce the launch of Rev PR! Over a number of years, we’ve identified a real need for a focused, specialist service for UK franchisors centred around strong PR campaigns. The like of which will educate and excite prospects, increase brand awareness and raise the profile of franchising as a whole,” explains Sally.
Lucy has extensive franchise experience which includes working hands-on in the recruitment team of an established franchisor and, for the last 5 years, as a franchise recruitment marketing specialist. She combines a membership with the Chartered Institute of Marketing with a background in finance, focusing on strategic growth and results-based campaigns for her clients. She is a regular provider of marketing training and support for franchisees.
“Rev PR brings together the very best in strategic recruitment services and franchise development. We understand like no other the challenges and ambitions of franchisors in the UK and abroad. Our collaboration brings a drive to help franchise brands gain momentum in their desired markets,” adds Lucy.
Brad Fishman has spent more than 20 years helping US franchise systems develop franchisee lead generation and consumer awareness campaigns that help them achieve their desired growth. A valuable addition to the team, his professional involvement in franchising includes serving as past Chairman of the International Franchise Association’s (IFA) Franchise Supplier Forum, a past member of the IFA’s Board and Executive Board and the IFA’s Membership and International Committees.
From PR campaigns, franchise lead generation and consultancy to franchisee marketing and consumer brand PR, Rev PR offers a tailored, results-driven approach to the world of franchise marketing. The innovation and momentum delivered ignites a spark to move brands forward.
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