Domino's Pizza set to deliver over 4 million slices on Valentines Day

Dominos Pizza

Brits are set to get ‘extra cheesy’ this weekend, as Domino’s Pizza UK gears up for one of its busiest nights of the year, with an estimated 4 million slices of freshly-made pizza to be delivered to love nests across the UK on Saturday 14 February 2015. The predicted peak in pizza sales is a 26 per cent increase on a standard Saturday night’s trading for the pizza company. The busiest time for orders is expected to be around 7.00pm.

Simon Wallis, Marketing Director at Domino’s Pizza UK said: “Over the past few years, we’ve noticed customers across the country are shunning overpriced and overcrowded restaurants in favour of staying indoors to enjoy a night of ‘Pepperoni Passion’ with their special someone. Freshly baked pizza is the ultimate sharing food that can be delivered direct to your door, making it a delicious option for those who are looking to enjoy a slice of the action this weekend.”

How this year’s Valentine’s Day saucy stats stack up:

  • Domino’s expects to sell 4 million slices of freshly-made pizza this 14 February, which if lined up would stretch the same distance as 184,272 long stem red roses

This includes:

  • 58,938kg of secret recipe tomato sauce – equivalent to 51,571 bottles of sparkling champagne
  • 88,408kg of mozzarella cheese – equivalent to the weight of 73,673 copies of Fifty Shades of Grey

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