How do I Choose the Franchise For Me?
Many of us strive to be in business for ourselves, but given the high failure rate of starting up a business from scratch, few of us actually succeed in developing our own successful business.
Franchising is increasingly popular as it significantly reduces the risk of business failure. Individuals who buy into a proven franchise system or network have a greater chance of business success. However, no business is entirely risk-free, and the question you should be asking is - Is this the right franchise for me and my family?
There are a number of resources available in each country and it is advisable to contact your local franchise association who can provide you with useful information and advice on franchising in your own country as well as a list of reputable franchise companies.
In this handbook, Dr Martin Mendelsohn explains what franchising is about and gives guidance to franchisees in assessing both their suitability to become a franchisee and the franchisor’s business proposition. Dr Martin Mendelsohn is a leading authority in international franchising and Franchiseek Limited is honoured to have the opportunity to be able to publish his book as part of our handbook series.