ShelfGenie is a home based business model providing a niche product within a mature industry. We have tools and resources in place such that franchisees can focus on scaling a business up. Several factors have added to our recent franchisee success including the housing market dropping in conjunction with the economy slowing down have been some what of a perfect storm for us. In addition to market influences, a significant demographic pool we sell into deem our product a need vs. a luxury item. Our franchise model allows the owner to focus on marketing and sales while leveraging design consultants and installation partners.