Domino's Gets Personal With New Pizza Legends Campaign

Dominos Pizza Legend

Domino’s Pizza UK has launched a new digital platform to offer pizza fans a unique way to personalise their pizza.

Pizza Legends takes the concept of ‘create your own’ to new heights, transforming a functional decision-making process to an engaging, entertaining and shareable experience.

Through the platform, pizza lovers can build their own ‘Pizza Legend’ by selecting from a range of bases, sauces and tasty toppings, along with a few magical extras. Users are invited to name their creation, which is then transformed into a short animated video.

Pizza lovers can choose to share their Pizza Legend with friends on Facebook and Twitter and enter it into the League of Pizza Legends – whereby anyone can view, ‘like’ and even order other people’s pizza masterpieces. The most popular and creative entries in the league will win their Legend free for a year. All customers receive 30% discount off every Pizza Legend ordered through the platform.

Simon Wallis, Marketing Director at Domino’s Pizza UK said: “Customers love to make things their own, and that doesn’t stop at pizza toppings. We wanted to make the personalisation process as fun and engaging as possible – with a competitive twist. Combining a ‘fantasy pizza’ experience that you can share with friends online as well as order in real life – Pizza Legends takes innovation and fun to the next level.”

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